Tusker Ranked Top Among Kenya's Strongest, Fastest Growing Brand in 2025
- Brand Finance released its 2025 list of the strongest brands in Kenya 2025, with Tusker emerging in the first position
- The Kenya Breweries Limited flagship product was followed closely by the Kenya Commercial Bank, Britam and Equity Bank
- Tusker scored 97.1 as the strongest brand to become the fastest-growing brand in the country, with KSh 9.6 billion in value
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Tusker is the strongest brand in Kenya, according to Brand Finance 2025 rankings.
Source: UGC
The beer, produced by the Kenya Breweries Limited, was ranked as the strongest brand with a score of 97.1 strength index.
The brewer's flagship brand was followed closely by the Kenya Commercial Bank, Britam and Equity Bank.
It also emerged as the fastest-growing brand in Kenya, with a 67% increase in brand value to KSh 9.6 billion.
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The beer brand improved from the fifth position in the 2024 Brand Finance rankings.
Brand Finance attributed the growth to a rebound in consumer spending, favourable market conditions, and the reopening of the hospitality sector.
The report also cited the growing economy and increasing urbanisation in the country, driving demand for the products.
Tusker Marketing Manager, Christine Kariuki, said the recognition underpins the brand’s ethos: to be more than just a beer, but an emblem of Kenyans’ connections.
“For over a century, Tusker has remained synonymous with Kenya. Standing tall with its people. The unrelenting spirit of resilience, celebrating the rich cultural heritage and national pride of Kenyans remains at the core of Tusker.
The recognition is a recognition that is not only meaningful to us at KBL but also one that speaks to the everyday moments in which consumers choose Tusker to raise a toast, celebrate and spread cheer,” said Kariuki.
Kariuki underscored the resilient nature of Kenyans, who are central to the brand that the recognition exemplifies.
She attributed the success of the Tusker brand to the staff and the team that laid the foundation.
“This recognition is for the amazing team behind Tusker; from the hardworking team that brews, markets and delivers Tusker to our trade customers and partners as well as our consumers across the country, and the generations of Kenyans who see Tusker not just as a beer, but an iconic brand that exemplifies the resilient Kenyan spirit.
"The success of the brand today is built on the foundation laid by those before us. We are proud to stand on the shoulders of giants,” she added.
Source: UGC
Which are top brands in Kenya?
Brand Finance ranked the following brands as the top ten strongest brands in Kenya:
| Brand | Strength Index (out of 100) |
| 1. Tusker | 97.1 |
| 2. Kenya Commercial Bank (KCB) | 94.4 |
| 3. Britam | 91.4 |
| 4. Equity Bank | 90.7 |
| 5. Safaricom | 88.00 |
| 6. Kenya Power and Lighting Company (KPLC) | 84.9 |
| 7. M-Pesa | 83.8 |
| 8. Kenya Electricity Generating Company (KenGen) | 83.6 |
| 9. Co-operative Bank of Kenya | 80.8 |
| 10. Jubilee Holdings | 78,2 |
Which brands are valuable?
Tusker ranked at number 8 among the most valuable brands with a brand value of KSh 9.6 billion.
The top valuable brand was Equity Bank with a brand value of KSh 71.3 billion, followed in position 3 by Safaricom PLC with a brand value of KSh 58.3 billion.
Others are KCB, M-Pesa, Co-op Bank, NCBA, Kenya Power, I&M Bank and Kenya Airways.
Proofreading by Asher Omondi, copy editor at TUKO.co.ke.
Source: TUKO.co.ke
