Kenya’s Game Brand PUBG Mobile Supports 4,000 Students in Nairobi
- PUBG Mobile, a game brand with roots in Nairobi Kenya, launched a campaign aimed at supporting needy students
- Dubbed PUBGM Eid Relief Drops, the campaign visited Mathare slum during the Eid al-Adha celebrations on Thursday, June 5
- The world most popular mobile games, a subsidiary of Chinese firm Tencent, donated 110 kg of mutton to 18 schools as lunch, benefiting more than 4,000 students
Nairobi, Kenya — PUBG Mobile, one of the world’s most popular mobile games, brought real-world impact to one of Nairobi’s most underserved communities through its PUBG MOBILE Eid Relief Drops campaign on Thursday, June 5.
Source: UGC
Held during Eid al-Adha in the heart of Mathare slum, the initiative turned mobile game engagement into direct support for children and families.
The event, hosted at a local public school, included a traditional halal ritual for preparing two sheep. More than 4,000 needy students in 18 schools in Nairobi will benefit from PUBGM Eid Relief Drops.
PUBG Mobile-themed trays, music, interactive games, and handwritten thank-you cards created a festive, heartfelt atmosphere rarely seen in this part of the city.
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“PUBG Mobile cares deeply about Kenya. Mathare deserves joy, recognition, and support, and we’re proud to be here. PUBG Mobile Eid Relief Drops is about showing that play can lead to real generosity,” said Loise, a campaign organiser from DBSA Charity, in a correspondence seen by TUKO.co.ke.
The company announced donation of 110 kg of mutton to 18 schools as lunch, with an aim to benefit more than 4,000 students.
Which activities happened at the event
The event was packed with remarkable highlights that made it truly unforgettable. Volunteers, KOLs, and local leaders came together to serve a freshly prepared Eid lamb lunch, creating a warm and inclusive atmosphere filled with the joy of sharing.
For the young participants, there were exciting PUBG Mobile-themed challenges, such as energetic dance-offs and engaging quiz sessions, which not only entertained the kids but also encouraged their creativity and teamwork.
A particularly touching moment came from the Children’s “Wall of Thanks”, adorned with heartfelt, handmade messages expressing gratitude to the donors and organisers, a beautiful testament to the event’s positive impact. Adding to its reach and significance, the event received extensive media coverage.
Source: UGC
What to know about the campaign
The campaign, themed PUBG Mobile and children happy holiday, has drawn praise for bridging the gap between digital entertainment and real-life empathy.
Through this initiative, PUBG Mobile continues its commitment to social impact in Africa, proving that even in the most unexpected places, mobile gaming can create meaningful change.
PUBG Mobile is based on PUBG: BATTLEGROUNDS, the phenomenon that took the world of interactive entertainment by storm in 2017. Up to 100 players parachute onto a remote island to battle in a winner-takes-all showdown.
Players must locate and scavenge their weapons, vehicles, and supplies, and defeat every player in a visually and tactically rich battleground that forces players into a shrinking play zone.
PUBG Mobile is co-developed by Lightspeed Studios of Tencent Games and Krafton, Inc.
Source: TUKO.co.ke
