Top 20 richest YouTubers in the world and their net worth in 2025

YouTube has become a massive platform where people earn substantial income, and the richest YouTubers in the world know how to capitalise on this opportunity. The time and creativity each creator invests in making videos have led to the growth of numerous stars. Discover some of the richest YouTubers in the world in 2025.

Key takeaways

• YouTube is one of the most visited online search engines.
• Vloggers make money through Google ads, selling merchandise, fan donations, and corporate sponsorships.
• American and UK content creators are among the highest-earning YouTubers in the world.

List of Top 20 richest YouTubers in the world in 2025

We used data from Celebrity Net Worth to compile this list. We also analyzed the YoutTubers' endorsement deals, sponsorships, assets and investments in other industries to come up with their net worths.

20. Lilly Singh – $20 million

• Full name: Lilly Singh
• Date of birth: 26 September 1988
• YouTube: Lilly Singh
• Net worth: $20 million

Lilly Singh, commonly known as Superwoman, has over 14 million subscribers. Lilly wows her fans with the funny videos, silly pranks, and relatable content she posts on her channel. Other than YouTube, the 33-year-old Canadian is also an actress.

The Canadian internet star also makes money off of brand partnerships and influencing gigs. Lilly Singh's net worth in 2025 is estimated at $20 million.

19. Anastasia Radzinskaya - $20 million

• Full name: Anastasia Sergeyevna Radzinskaya
• Date of birth: 27 January 2014
• YouTube: Like Nastya
• Net worth: $20 million

With over 128 million combined subscribers, Anastasia Radzinskaya is one of the richest YouTuber kids. The 11-year-old wows many of her viewers with the unique videos that feature her and her dad playing.

With the help of her parents, Anastasia runs 10 YouTube channels. The Russian-born star has videos in 7 languages. Radzinskaya gets her revenue from brands that sell children's products, partnerships with corporations, and YouTube, among other things. Nastya's net worth in 2025 is $20 million, making her one of the richest YouTubers in the world.

18. David Dobrik - $20 million

• Full name: David Julián Dobrik
• Date of birth: 23 July 1996
• YouTube: David Dobrik
• Net worth: $20 million

David Julián Dobrik is an American vlogger, entrepreneur, and actor. He first gained popularity on YouTube, where he has over 17 million subscribers with more than 7 billion combined views in 2025. David has also made a fortune from other sources, including sponsorship deals with top brands like SeatGeek, Bumble, and EA.

The internet personality has a merch line that deals in pants, shorts, and hoodies. David Dobrik's net worth in 2025 is about $20 million.

17. James Charles - $22 million

• Full name: James Charles Dickinson
• Date of birth: 23 May 1999
• YouTube: James Charles
• Net worth: $22 million

James Charles Dickinson is an influential internet personality, model, and makeup artist. Born on 23rd May 1999, the YouTuber became the first male ambassador for CoverGirl in 2016.

James launched his YouTube channel in 2015 and often uploads videos on beauty and makeup. As of 2025, he has amassed over 24 million subscribers and more than 4.6 billion views on the platform.

The influencer has a merchandise clothing line called Sisters Apparel and has walked fashion runways for top brands, including MarcoMarco's Six ½. James Charles' net worth in 2025 is estimated at $22 million.

16. Preston - $25 million

• Full name: Preston Arsement
• YouTube: PrestonPlayz
• Date of birth: 4 May 1994
• Net worth: $25 million

Preston is one of the rising stars on YouTube. With over 30 million subscribers and over 4200 videos, Preston gets more impressive with each new content. His channel primarily focuses on gaming and pranks.

Among the first games that made Preston a household name was Call of Duty. His Minecraft gaming content, and video games Roblox and Fortnite: Battle Royale, have earned him sponsors on his channels and brands.

The internet star also makes 7 figures annually from the Minecraft servers he runs. Preston Arsement is one of the world's richest YouTubers with a net worth of $25 million in 2025.

15. VanossGaming - $25 million

• Full name: Evan Fong
• Date of birth: May 31 1992
• YouTube: VanossGaming
• Net worth: $25 million

Evan Fong, who runs the YouTube channel VanossGaming, has made a name for himself by being one of the most popular gamer YouTubers.

Evan makes money through YouTube advertisements, sponsors, and brand partnerships. Some of his videos make him $20,000 per day. He also sells merchandise to his fans and supporters through his website. VanossGaming's net worth in 2025 is approximately $25 million.

14. DanTDM - $35 million

• Full name: Daniel Robert Middleton
• Date of birth: 8 November 1991
• YouTube: DanTDM
• Net worth: $35 million

DanTDM is run by 30-year-old Daniel Robert Middleton. The British YouTuber is also an author, voice actor, professional gamer, and actor. With 29 million subscribers, Daniel Middleton commands a massive following of gamers on his YouTube channel.

He has a likeable personality and a great sense of humour, even when explaining his videos. His channel generates more than 5 million video views daily. DanTDM's revenue mainly comes from YouTube ads, sponsors, and selling merchandise. His net worth in 2022 is estimated at $35 million, making him one of the world's richest YouTubers.

13. Jacksepticeye - $40 million

• Full name: Sean William McLoughlin
• Date of birth: 7 February 1990
• YouTube: Jacksepticeye
• Net worth: $40 million

Jacksepticeye is run by Sean McLoughlin, a 31-year-old Irish YouTuber whose videos revolve around comedic sketches. The pro gamer has amassed over 31 million subscribers since he started uploading on his channel.

His more than 4,000 gameplay videos earn him about $20,000 per day. Sean McLoughlin makes the rest of his revenue from selling merchandise that includes tank tops, hoodies, and beanies. Brand partnerships and YouTube advertisements also contribute to his income. Jacksepticeye's net worth in 2025 is estimated at $40 million.

12. Blippi – net worth of $40 million

• Full name: Stevin John Grossman
• Date of birth: 27 May 1988
• YouTube: Blippi
• Net worth: $40 million

Stevin John Grossman, popularly known as Blippi, is an American children's entertainer and educator born on 27th May 1988 in Ellenburg, Washington. He uploads content on YouTube and is also available on Amazon Video and Hulu.

The Blippi character was launched in 2014 after Blippi left active service in the military. The character wears an orange and blue beanie cap, orange suspenders, a bow tie, and a blue shirt. Stevin also sells toys, accessories, and digital videos for kids. As of 2025, Blippi's net worth is estimated at $40 million.

11. Rhett & Link - $40 million combined net worth

• Full name: Rhett McLaughlin and Link Neal
• Date of birth: 11 October 1977/ 1 June 1978
• YouTube: Rhett & Link
• Net worth: $40 million

Rhett McLaughlin and Link Neal run the Rhett & Link channel. The main content in this channel involves the YouTubers eating snacks and foods like Cheetos-flavoured pop-tarts and singing with stars like Kelly Rowland.

The two host the YouTube series Good Mythical Morning which attracts millions of viewers with every upload. Rhett and Link make money by creating commercials for companies like McDonald's, Coca-Cola, Rush T-shirts, and Taco Bell. They also collaborate with sponsors in the videos they create.

As of 2025, Rhett MacLaughlin has a net worth of $20 million. Link Neal also has a net worth of $20 million. Their combined fortune comes to $40 million, placing them among the richest YouTube content creators in 2025.

10. Markiplier - $45 million

• Full name: Mark Fischback
• Date of birth: 28 June 1989
• YouTube: Markiplier
• Net worth: $45 million

Mark Fischbach is a household name in the gaming community. The 32-year-old makes gaming commentaries and comical videos. He is one of the highest-paid YouTubers in the world and among the most influential gamers online.

His revenue mainly comes from sponsors who want to reach the gaming community online and companies that partner with his brand. He also has a high-end clothing line for gamers with his YouTuber friend Jacksepticeye. The internet sensation has over 37.5 million subscribers, and his net worth is approximately $45 million in 2025.

9. PewDiePie - $45 million

• Full name: Felix Arvid Ulf Kjellberg
• Date of birth: 24 October 1989
• YouTube: PewDiePie
• Net worth: $45 million

Felix Kjellberg boasts of over 110 million subscribers, having uploaded over 4800 videos on his channel. PewDiePie's commentary on issues and controversial approaches have earned him both fame and criticism.

PewDiePie makes most of his revenue from ads, product endorsements, and corporate partnerships. He also made a tidy amount of money from the sales of his New York Times bestseller titled This Book Loves You. The 35-year-old Swedish star averages $4000 per minute of YouTube video. PewDiePie's net worth in 2025 is about $45 million.

8. Ninja - $50 million

• Full name: Richard Tyler Blevins
• Date of birth: 5th June 1991
• YouTube: Ninja
• Net worth: $50 million

Richard Tyler Blevins, better known by his online moniker Ninja, is an American internet influencer and gamer born on 5th June 1991 in Detroit, Michigan. He is popular on both YouTube and Twitch.

His popularity and video gaming prowess have landed him lucrative deals with top global brands. In 2018, he signed an agreement with Red Bull Esports and became the first Esports player to be on the cover of ESPN.

He left Twitch to join Microsoft's Mixer in 2019 but returned to Twitch in 2020 after Mixer was shut down. As of 2025, Ninja's net worth is estimated at $50 million.

7. Dude Perfect - $100 million

• Full name: Cory and Coby Cotton, Garrett Hilbert, Cody Jones, and Tyler Toney
• YouTube: Dude Perfect
• Net worth: $100 million

With over 57 million subscribers, the Dude Perfect channel makes it to the list of wealthiest YouTubers. Dude Perfect's net worth in 2025 is $100 million. The five friends who run the channel are twins Cory and Coby Cotton, Garrett Hilbert, Cody Jones, and Tyler Toney. Most of the channel's viewers are sports lovers.

The men perform stunts, break Guinness World Records, and play all kinds of sports. Dude Perfect makes money off partnerships with sports brands, ads from YouTube views, and shows on platforms and channels like Nickelodeon.

6. KSI – net worth of $100 million

• Full name: Olajide Olayinka Williams "JJ" Olatunji
• Date of birth: 19 June 1993
• YouTube: KSI
• Net worth: $100 million

KSI has made a name for himself in the YouTube world, where he has garnered numerous subscribers as of 2025.

He is one of the UK's most influential YouTube creators and has three channels:

• KSI (over 25 million subs)
• JJ Olatunji (over 16 million subs)
• KSIClips.

KSI is also a hip-hop artist and has collaborated with big names like Lil Wayne. His other revenue streams include comedy and video game commentary. He also recently launched a hydration drink called Prime with fellow YouTuber, Logan Paul. Prime garnered $250 million in sales during the first year, as per Marca.

The YouTuber also has a boxing promotion called Misfits Boxing which regularly features other social media influencers. As of 2025, KSI's net worth is estimated at $100 million.

5. Ryan's World - $100 million

• Full name: Ryan Kaji
• Date of birth: 6 October 2011
• YouTube: Ryan's World
• Net worth: $100 million

Ryan's World is run by a 13-year-old, Ryan Kaji, and his parents. He is one of the richest kid YouTubers globally, with over 39 million subscribers and a net worth of $100 million in 2025. He started the channel when he was only three years old. The videos were of him unboxing toys on camera.

Ryan Kaji has expanded his content to include science experiments and other fun videos. Ryan's earnings come from sponsors, selling his toys and clothing items, a show on Nickelodeon, and a deal with Hulu, among other things.

4. Jake Paul - $100 million

• Full name: Jake Joseph Paul
• Date of birth: 17 January 1997
• YouTube: Jake Paul
• Net worth: $100 million

Like his older brother, Jake Paul is also a huge name on YouTube and one of the wealthiest YouTubers. With over 20 million subscribers, he has grown his fan base by making silly clips, featuring stars on his YouTube, and giving funny commentary.

Jake started on Vine before getting on YouTube. The 28-year-old's earnings primarily come from sponsorships on YouTube, selling merchandise, and corporate gigs. He also owns a betting company called Betr and dabbles as a professional boxer, recently fighting Mark Tyson in an exhibition match. Jake Paul's net worth in 2025 is $100 million.

3. Logan Paul - $150 million

• Full name: Logan Alexander Paul
• Date of birth: 1 April 1995
• YouTube: Logan Paul
• Net worth: $150 million

Logan Paul has gained both fans and critics since he started his YouTube channel. Logan Paul makes comedy vlogs and posts commentary on topics his fans want to hear about.

The 29-year-old has over 23 million subscribers and earns revenue from selling merchandise like sweatshirts and backpacks, product endorsements, and brand partnerships. Logan Paul owns at least 20% of Prime and has ventured into WWE. Logan Paul's net worth is $150 million.

2. Jeffree Star - $200 million

• Full name: Jeffrey Star
• Date of birth: 15 November 1985
• YouTube: Jeffree Star
• Net worth: $200 million

Jeffree Star is one of the most popular and highest-earning YouTubers in the beauty community. With over 15 million subscribers, Jeffree Star commands a large number of fans who enjoy his beauty videos.

Jeffree makes money from the views he gets on YouTube ads and collaborations with brands. He also has a make-up line where he sells lipsticks, highlighters, and eye shadow palettes. The top YouTuber's net worth has grown significantly and is currently at $200 million.

1. MrBeast - $1 billion

• Full name: Jimmy Donaldson
• Date of birth: 7 May 1998
• YouTube: MrBeast
• Net worth: $1 billion

MrBeast, whose real name is Jimmy Donaldson, is an American YouTuber born on 7th May 1998 in Wichita, Kansas. Most of his video content features the star giving away money for charity. YouTuber MrBeast's main channel has over 399 million subscribers and more than 84 billion views.

He is the youngest self-made billionaire in the world at 27 years old and the highest-paid YouTuber in the world in 2025. The celebrity makes up to $13 million per month from YouTube and invests most of his earnings back into video production, which often has philanthropy-related content.

MrBeast also earns from his various businesses and endorsement deals. He owns a chocolate company called Feastibles and a snack company called Lunchly together with fellow YouTube stars: KSI and Jake Paul. As of 2025, MrBeast's net worth is estimated at $1 billion.

Who is the wealthiest YouTuber in the world?

The Wealthiest YouTuber in the world is MrBeast, with a net worth of $1 billion.

How much is Mr Beast worth in 2025?

He is worth $1 billion.

Who is the highest-paid YouTube creator?

The highest-paid YouTube creator is MrBeast.

How much is PewDiePie worth in 2025?

He is worth $45 million.

Who are the richest YouTubers in Africa?

The richest Youtubers in Africa include:

• 5 Minute Crafts from Egypt
• Shaw from Egypt
• Aum Wal from Algeria
• Mark Angel Comedy from Nigeria

Is there any billionaire YouTuber?

Yes, MrBeast is the only billionaire YouTuber with a net worth of $1 billion.

Who are the three biggest YouTubers?

The three biggest YouTubers according to this list are:

• MrBeast
• Jeffree Star
• Logan Paul

How much does YouTube pay?

The wage that YouTube creators earn depends on a variety of factors such as Cost per click, total watch time and region. The cost per click ranges from as low as $3 per 1000 views to as high as $21.58 per 1000 views.

The richest YouTubers in the world discovered and utilized the most prolific niche on the massive platform. They have made millions through monitizing their content. Identifying your target audience and knowing what they need is the first step to becoming a successful YouTube influencer.

Tuko.co.ke recently published a list of the world's top 25 richest football clubs in 2024. FC Real Madrid tops the list with a net worth of $6.07 billion. The first position was previously dominated by Barcelona and Manchester United.

The wealthiest clubs make their money through various avenues, including shirt sales, broadcasting rights and ticket sales. Read on to find out more.

Source: TUKO.co.ke